Web marketing takes all sorts of forms, but at the end of the day it's about letting your audience find you and connecting with them in a personal way that is more than just a sales letter.  Giving them something of value in exchange for their attention.  If they then decide to buy, you've done your job well.

Here is my video introduction to where i'd like to see our blog REM20 (Real Estate Marketing 2.0) should go.